HELPING CLIENTS

LAUNCH

ADD

SCALE

BUILD

USER-CENTRIC

UTILITY

THEIR WEB3

PRODUCT-LED

WEB3 (+web2)

To Existing

Or NFT

Tech

PRODUCTS

NFT Projects

Products

Businesses

Hi, I'm James (aka Jimmy), I'm a Product Wizard and founder of Jimmy Grow Consulting.

We specialise in helping tech projects grow by designing, launching and scaling your products.

welcome TO
JIMMY GROW

Jimmy Grow and our Sappy Seal PFP alter-ego is a symbol of our commitment to helping founders create &
scale amazing Web3 Products

intro

WE'LL help you CREATE something amazing
Pre-Launch
For those that are still planning out how to launch, creating a product strategy is the key piece of the puzzle that will help you design a product that users want/need as well as build a community around an effective Go To Market Strategy.
Post-Launch
This is where the real magic happens because I'll set your platform up to give us the data we need to understand your users and their interactions. From there we'll create a PLG plan based on this data with a view of increasing conversion.
contact us

About PLG

Product Led Growth is still a comparatively new Go To Market (GTM) strategy so here are the main aspects:

User Centric

PLG only works when you have a deep understanding of your user personas!


I'll work with you to understand their needs, desires and key aspects like cost of acquisition and LTV.

Frictionless Onboarding

The core concept behind PLG is that the product needs to be designed to sell itself.

Together we'll create a frictionless signup, where users get instant benefits and access to core features.

monetisation

With PLG there is always a path to getting an ROI without the need for human intervention.

Your product will be optimised so that it automatically guides your users through to those premium features.

PLG consulting

breaking down the process
analyse

We must first learn everything about your business, target personas and market so that we can help you to build the most effective product

PLAN

From there we work together to create a plan, considering short, medium and long-term goals along with budget + available resources

IMPLEMENT

I'll not only help you create a plan, I'll be there for full implementation. That means I'll be working alongside your design, dev and marketing teams

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Products WE've
Worked on

We've been working in the tech industry for over 10 years but here are some of our more recent product related projects

IRL JIMMY GROW

I have spent 7+ years working with clients on their tech products. Over the years I have helped founders launch 100s of apps (mobile, web and decentralised). I work with both Web2 and Web3 businesses, focusing on how they can leverage Product Led Growth (PLG) to run more profitable projects!

JAMES KILLICK

PLG SPECIALIST

Product as a Subscription

Subscriptions designed to scale your products!

Advisory

$1,000 pm
GET JIMMY ON TAP TO ADVISE ON EVERYTHING PRODUCT

PRODUCT FOUNDATIONS

Access to tried and tested product templates and education on how to use them

Product + UI/UX REVIEW

Review and feedback on whats been built so far so you can move forward with scalability in mind

PLG + CLG Advisory

Guidance and support so you can create your own Product Led & Community Led Growth strategies

FORTNIGHTLY MEETINGS

Fortnightly in person or virtual meetings analysing strategy effectiveness

YOUR OWN TASK BOARD

On demand support through your own personalised Trello board & Slack/Discord channel

PAUSE/CANCEL ANYTIME

No lock in contracts, giving you the ability to pause or cancel your subscription at any point

FULL SERVICE

$7K PM
BRING JIMMY ON AS PART OF YOUR TEAM AND PRODUCT OWNER

FULL ANALSYIS

A full analysis of your current product, covering user personas, competitive landscape & existing product plans

FULL PRODUCT REVIEW

Setting up of advanced analytics tools for live product analysis, from the user flow to key business metrics

PLG/CLG SCALING PLAN

Creation of a plan to help scale your product, including a PLG implementation guide and GTM strategies

IMPLEMENTATION

Management of the design, marketing and dev teams to ensure correct implementation of PLG strategies

PRODUCT MANAGEMENT

Weekly departmental meetings and product management via product management software

PAUSE/CANCEL ANYTIME

No lock in contracts, giving you the ability to pause or cancel your subscription at any point

WORKSHOPS

One-off workshops to help you get started on the path to building a scalable & profitable product

startup
WORKSHOP

$3.5K
FOR FOUNDERS LOOKING TO IMPLEMENT PRODUCT LED GROWTH FROM THE BEGINNING

FULL ANALYSIS

A full analysis of your idea, covering user personas, competitive landscape & overall product plan

VISION + GOALS

Working with you to define the vision for the product along with the goals (short, medium & long term)

PLG STRATEGIES

Creation of specific PLG go-to-market strategies designed specifically for your product and user personas

PRODUCT PLAN

Creation of a full product plan, including product roadmap, PLG implementation guide and a proposed GTM strategy

SCALEUP
WORKSHOP

$5K
FOR ESTABLISHED PROJECTS LOOKING TO USE PLG TO SCALE EXPONENTIALLY

FULL ANALYSIS

A full analysis of your current product, covering user personas, competitive landscape & existing product plans

PRODUCT + UX REVIEW

A full review of the current product in production, analysing all available metrics and user experience

PLG ASSESSMENT

A full assessment of how "PLG Ready" your product is, analysing current version vs competition

PLG SCALING PLAN

Creation of a plan to help scale your product, including a PLG implementation guide and GTM strategies

PLG faqs

Here are the Product led Growth questions I commonly get asked:

PLG
What is meant by product-led growth?

Product-led growth (PLG) is a business strategy that focuses on using the product itself as the primary driver of customer acquisition, retention, and expansion. In a product-led growth model, the emphasis is on creating an exceptional user experience, enabling users to quickly realise the value of the product, and encouraging organic growth through word-of-mouth and user referrals.

PLG
What is product-led growth vs user led growth?

Product-led growth (PLG) and user-led growth are two different approaches to growing a business. In a product-led growth model, the product is the main driver for customer acquisition and retention, with a focus on delivering a high-quality user experience and value realisation. In user-led growth, the focus is on the user's needs and preferences, with companies prioritising user satisfaction and tailoring their products and services to meet their target audience's specific requirements.

PLG
What is a product-led approach?

A product-led approach is a business strategy that emphasises the role of the product in driving growth and customer success. Companies adopting a product-led approach focus on delivering a seamless and valuable user experience, enabling users to easily discover, try, and adopt their products. This approach often includes features such as self-service onboarding, freemium offerings, and in-product user education, aiming to reduce barriers to adoption and encourage organic growth.

PLG
How do you build product-led growth?

To build product-led growth, follow these steps:

1. Develop a user-centric product: Focus on creating a product that addresses your target audience's pain points and delivers tangible value.
2. Implement a seamless onboarding process: Make it easy for users to get started with your product and experience its value quickly.
3. Offer a freemium or trial version: Allow users to try your product before committing to a purchase, reducing the barriers to adoption.
4. Invest in user education and support: Provide resources, tutorials, and support to help users get the most out of your product.
5. Encourage user referrals and word-of-mouth: Incentivise users to share your product with others and promote organic growth.
6. Monitor user behaviour and feedback: Collect and analyse data on user engagement and feedback to identify areas for improvement and optimisation.
7. Continuously iterate and improve: Regularly update and enhance your product based on user feedback and market demands.

PLG
What are the stages of PLG?

The stages of product-led growth (PLG) typically include:

1. Awareness: Users become aware of your product through marketing efforts, referrals, or word-of-mouth.
2. Acquisition: Users sign up for your product, often through a free trial or freemium offering.
3. Activation: Users begin to experience the value of your product and engage with its features.
4. Retention: Users continue to use your product, finding it valuable and worth their investment.
5. Expansion: Satisfied users refer others to your product, leading to organic growth and potential upselling or cross-selling opportunities.
6. Advocacy: Loyal users become brand advocates, promoting your product through word-of-mouth, reviews, and social media.

PLG
What is the main benefit of product-led growth?

The main benefit of product-led growth (PLG) is its potential for sustainable, cost-effective, and scalable growth. By focusing on delivering an exceptional user experience and allowing users to quickly realise the value of the product, companies can reduce customer acquisition costs, increase customer retention, and encourage organic growth through referrals and word-of-mouth. This approach enables businesses to grow more efficiently while maintaining a strong focus on user satisfaction and product quality.

Changing THE way you launch and scale tech products with PLG

Book a callback with jimmy today